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Prepared for the Eastern Connecticut Sailing Association

More boats
on the line.

Most club social media is a newsletter. Announcements, recaps, reminders, read by the people who already belong. We run campaigns instead: find the problem, pick one message, hammer it until the numbers move. Here is what that did for a youth program down the road.

The method The results
The method

A newsletter informs.
A campaign grows.

Nobody joins because of a meeting reminder. Posting what's going on keeps the members you have. Growing means aiming one message at the people you don't have yet.

01

Find the problem

Not ten problems. The one that matters. For Stonington Football it was simple: not enough new families signing up. Everything else waited.

02

Pick the message

Messages a stranger can act on, not a schedule or a recap. For the Bears we built four pillars and led with the strongest. Every door clearly marked.

03

Hammer it

Three ad creatives aimed at three towns. A weekly content cadence that never sleeps. Every post, every ad, every page pushing the same door. Repetition is the strategy, not a side effect.

04

Watch it move

Every click measured, on a live dashboard the board can open anytime. What works gets more fuel. What doesn't gets killed. No guessing, no monthly PDF.

Case study 01

Stonington Football went full send.

A volunteer-run youth program. No budget, no staff, and a feed that read like a newsletter. Sound familiar?

June 2026, before

  • Announcements posted to the same fifty parents
  • Zero tracking. No idea what worked
  • A stock WordPress site nobody could update
  • The Sunday morning panic before every event

Today

  • Four messages, hammered all summer long
  • 31,000 people reached in the last 90 days
  • 150 to 210 brand-new people on the site every week
  • A live results dashboard the board checks anytime
The four messages

Identified, created, and hammered.

We didn't post what was going on. We found the four truths that would move a family off the fence, and every post, ad, and page all summer pushed one of them. The best performers got promoted to paid.

Pillar 01 · The lead

The $0 Model

Free to play. We provide the helmets, the pads, and the cleats. You provide the heart. Cost is never the reason a kid sits out.

Pillar 02

Safety First

Kill the stigma with facts. Every coach USA Football certified, EMTs on site, pro-grade gear. Safety is the floor, not the ceiling.

Pillar 03

The Flag Hook

Start them young. Pre-K and K flag makes the entry point fun, safe, and low stakes, and solves the dropout problem before it starts.

Pillar 04

Summer Balance

Respect the family calendar. Practice at 5:30 PM, three-day weekends in August. Keep your beach days, we handle the evenings.

Where the campaign lands stoningtonfootball.com homepage
0
People reached, last 90 days
0
Clicks through to registration
0
Followers, up 42 in 30 days
0%
Of weekly visitors are brand new
0%
Of visitors engaged 45+ seconds
0
Website sessions, last 90 days

New people, every single week

Weekly site visitors, GA4, since launch
New visitorsReturning

The audience keeps compounding

Cumulative new visitors reached
1,759 new people and counting

Live GA4 and Meta data, pulled August 22, 2026. Site launched June 12, 2026. Nine out of ten weekly visitors are new people, not the same families refreshing the schedule.

Four pillar messagesGeo-targeted ad campaignsWeekly content cadenceFull conversion trackingLive results dashboardCustom site to land it allProgram email for every coach

You keep the keys.

Every login, domain, and account we create is documented and handed to the board. No hostages. If we ever part ways, everything works the day after.

Open the live results dashboard Visit stoningtonfootball.com
For ECSA

What this looks like for sailing.

Right now the feed tells members what's going on. Fine for the people already in the room. It will never fill a starting line.

01

Find ECSA's problem

Thin fleets? Aging membership? Regattas nobody hears about until the recap? We find the one that matters most and aim everything at it.

02

Pick the message

One line a lapsed racer or a new boat owner can act on. Come race with us. Then every post, every ad, every page points at that door.

03

Hammer it, measure it

Targeted campaigns reaching every sailor within trailering distance, a weekly cadence that never sleeps, and a live dashboard so the board watches entries climb instead of wondering.

The ask

Fifteen minutes.
Bring a skeptic.

We'll walk you through the football numbers live and show you exactly what season one looks like for ECSA. If it's not a fit, you'll still leave with ideas worth stealing.

brandon@fullsent.com